- What Is Social Media Marketing (SMM)?
- Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.
- According to DataReportal and Kepios, there were 5.31 billion social media identities across the world as of April 2025.1 As a result, SMM has incredible reach to consumers. Let’s take a closer look at the strategies and practices and drive social media marketing.
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Advantages and Disadvantages of Social Media Marketing (SMM)
Advantages
The introduction of social media marketing has introduced a new suite of benefits. Social media platforms provide a powerful channel for reaching and engaging with a large audience, which can help increase brand awareness and recognition.
Engaging with customers through social media channels can help build stronger relationships and foster customer loyalty. It’s often a less expensive option than traditional advertising methods, making it more appealing for smaller or start-up businesses.
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